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October 31
Magicians are in especially great demand during Halloween, Winter (Christmas/Hanukkah,Kwanzaa) and New Year's Eve. It's also a great time to sit beside the fire and curl up with a classic magic book. You'll find a huge selection (over 600 print titles alone) here to put on your holiday wish list.
The solution? We repaired one of our presses, allowing us to continue to print it in-house and price it at $20.00. My great-grandpa had a phrase for it: "Lose a little on every sale and make it up in volume." We're still trying to figure that one out, but it warms our heart to see our books flying off the shelves. Thanks for your support.
Yes, the prices for raw materials (ink, paper, cover stock, binding supplies, labor) have gone through the roof, but in the majority of cases, our books sell for less (adjusted for inflation) than they did when first introduced. We'll hold the line as much as we can, but if there's a particular title on your wish list, we recommend buying it sooner rather than later.
One book that's chock full of great advice and material in "Tiny" Grant's Comedy Patter : Its Presentation and Use, published by us. The digital edition was added to Lybrary.com earlier this week and already it's the number one book in four categories! If your business is laughter, you should have this book in your working library.
One way to help meet your goals is rediscovering the wealth of valuable information found in our reprints of vintage and collectible magic books. Make what's old new again with a clever plot twist or updated patter story. Doug Henning and David Copperfield are just two of the many performers whose beautiful performances introduced magical classics to new audiences and along the way made names for themselves. You can do it, too.
December 25
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