welcome to Magic World Great News! We're now affiliated with the Johnson Smith Company. Get a free catalog, or order online for fun items, magic tricks, novelties, unusual gifts, and lots more. Be sure to also see the nice selection of magic sets, magic books, and magic tricks we have picked out from our friends at Amazon.com. You don't have to be a practicing magician to enjoy magic!  Thousands of you have visited the How It's Done feature to learn the secrets to magical effects and unusual items. And if you are a performer, then a visit to The Back Room is highly recommended to keep up with what's new.